I’ve always believed in the power of sport. That it can unite people, bring joy, impact communities in meaningful ways, and make this world a better place.

I’ve used this as the driving force behind my career. I spent 15 years working in communications within the sports industry – nearly a decade within the NHL and seven years in junior hockey. My experience extends to golf, cycling, and extensive time volunteering with nonprofit organizations. And now my goal is this: connect my love for sports with my passion for the community.

I believe in storytelling and connecting athletes to fans by humanizing them, because you can inspire kids from all walks of life when they can see a bit of themselves inside the athlete.

Working directly with professional athletes to build their vision on what they want their lasting impact to be and bringing that to life is Audeo Sports.

Audeo means dare, which is what we are doing. Daring to make a difference. To leave a lasting impact. And that is what we are going to do, one athlete at a time.

Sara Campbell

Founder, Audeo Sports